David Sangree, MAI, discussed the intangible values of brand affiliation in HotelNewsNow.com Dec. 7.

“As an appraiser, you are required to come up with a value and then allocate it between real estate, personal property and intangibles,” Sangree said. “If you’re paying a brand, such as Holiday Inn or Marriott, between 5 percent and 12 percent of revenue … if you subtract that out of the financial projections, that would be considered the intangible values. You could capitalize that in income flow.”

Also featured in national media coverage this past week were Frank O’Neill Jr., SRA, and Louis Retort, Associate member, Valuation Review.

These stories are among the recent media coverage included in the “AI in the News” feature on the members-only section of the Appraisal Institute website.

Appraisal Institute members appearing recently in local media coverage include Fitzhugh Stout, MAI, The Charlotte (N.C.) Observer and WCNC-36 (NBC) Charlotte; Gary Crabtree, SRA, Bakersfield Californian and KGET-17 (NBC) Bakersfield, Calif.; Laurel Kelly, Associate member, TCPalm.com (Fort Pierce, Fla.); and Pam Dubov, Associate member, Tampa Bay (Fla.) Newspapers.

See the latest media coverage about the real estate valuation profession, the Appraisal Institute and its members. Media coverage at “AI in the News,” found on the member log-in page of the Appraisal Institute’s website, is updated daily and also includes the latest news releases from the Appraisal Institute.