AI Media Coverage Potentially Seen by 1.3 Billion
Media coverage of the Appraisal Institute and its members was potentially seen, read or heard by an audience of more than 1.3 billion in the first half of 2012, resulting in a publicity value of nearly $1 million during the first half of 2012. The latter figure exceeds the value for all of 2011.
During the first half of 2012, the Appraisal Institute and its members appeared in 2,115 stories that ran in 899 newspapers, magazines, television and radio stations and online media outlets. This coverage generated 1,359,632,419 impressions (defined as the number of times a story may have been seen, read or heard). The coverage resulted in a publicity value of $984,646 (based on a vendor’s proprietary formula that approximates how much the coverage is worth).
The Appraisal Institute and its members regularly appeared in national coverage in the first half of 2012: daily newspapers such as The New York Times, The Wall Street Journal and The Washington Post; national television and radio shows such as NBC’s “Today Show” and C-SPAN2; magazines such as Money and SmartMoney; and online sites including Bloomberg and Fox Business.
Appraisal Institute officers, other members and staff addressed topics such as: which home improvements are worth the investment, using distressed sales as comps and working with Designated members of the Appraisal Institute.
To view a five-minute highlights video of the Appraisal Institute’s media coverage from the first half of 2012, click here. To download the video, click here. The video can be shown at chapter meetings.