This presentation will give appraisers, brokers and consultants insight into the current status of hotel market by product type – full service, resort, limited service as well as luxury, mid market, and economy hotels. Historical patterns will be explored before, during and after previous recessions with suggestion of how the effects of a recession can be combated through marketing and operational procedures. How to analyze hotel and resort financial statements and how to formulate realistic financial projections in times of uncertainty and dramatic change will be presented. This informative offering will conclude with a history and projections of hotel values with illustrations and case studies.

Type
General

State Certification
This session is approved 2 hours of AI continuing education credit. State Certification credit pending.