In recent years significant changes have occurred in hotel-motel valuation, including the increased use of personal computers to evaluate and quantify market demand, forecast income and expenses, and perform discounted cash flow analyses.

Computer applications are the focus of this comprehensive guide to the current procedures used to value properties in the lodging industry. A case study of a proposed and an existing lodging facility is presented to demonstrate three computer software programs. The text offers the latest information on supply and demand trends, market segmentation, new product types, changing travel patterns, practical methods for market research, and sources of financing. The tone of the narrative is practical, and instructions for developing hotel analysis software are included.