Appraisal Institute 2015 Media Coverage Seen Nearly 2 Billion Times
January 29, 2016 08:00 AM
CHICAGO (Jan. 29, 2016) –Media stories including the Appraisal Institute and its professionals in 2015 were potentially read, seen or heard nearly 2 billion times, the nation’s largest professional association of real estate appraisers announced today.
The Appraisal Institute and its individuals appeared in more than 2,000 print, radio, television and online stories last year that ran in more than 900 unique media outlets. The coverage resulted in a publicity value of more than $1.5 million, according to a third-party vendor’s proprietary formula.
“As the valuation profession’s thought leader for more than 80 years, we’re very proud to have shared important information billions of times to help inform consumers about residential and commercial appraisals and appraisers,” said Appraisal Institute President Scott Robinson, MAI, SRA, AI-GRS.
The Appraisal Institute and its professionals regularly appeared in national media coverage in 2015 in outlets that included The Wall Street Journal, The Washington Post, The New York Times, Consumer Reports and The Associated Press. AI and its individuals also were featured in local media outlets that included statewide newspapers, local radio stations and network affiliate television newscasts across the country.
Appraisal Institute officers and other AI professionals addressed topics such as appraiser demographics, which home improvements make good investments, bank-reviewed appraisals, commercial building value and energy-efficient home features.
A video of the Appraisal Institute’s second half 2015 media coverage highlights is now available.
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The Appraisal Institute is a global professional association of real estate appraisers, with nearly 20,000 professionals in almost 60 countries throughout the world. Its mission is to advance professionalism and ethics, global standards, methodologies, and practices through the professional development of property economics worldwide. Organized in 1932, the Appraisal Institute advocates equal opportunity and nondiscrimination in the appraisal profession and conducts its activities in accordance with applicable federal, state and local laws. Individuals of the Appraisal Institute benefit from an array of professional education and advocacy programs, and may hold the prestigious MAI, SRPA, SRA, AI-GRS and AI-RRS designations. Learn more at www.appraisalinstitute.org.