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Brain Activity Expert to Keynote Appraisal Institute Annual Conference

March 5, 2020 08:00 AM

CHICAGO (March 5, 2020) – The nation’s largest professional association of real estate appraisers today announced that Scott Halford – a best-selling author, educator of businesspeople worldwide and national Speaker Hall of Fame inductee – will be the keynote speaker at the 2020 Appraisal Institute Annual Conference in Orlando, Florida.

The Appraisal Institute will host the event Aug. 3-5 at the JW Marriott, Grande Lakes. Registration is scheduled to open March 25.

Halford focuses on brain-based behavioral science, emotional intelligence, critical thinking and influence. He has been the “Brainy Business” columnist for and is the author of “Activate Your Brain,” a Wall Street Journal best-selling book.

Halford was inducted into the National Speakers Association’s Council of Peers Award for Excellence Speaker Hall of Fame in 2014. He holds the world’s highest earned speaking designation, the CSP – Certified Speaking Professional. He has been a blogger for Huffington Post and authored “Be a Shortcut – The Secret Fast-track to Business Success.” His clients include GE, Google, Bank of America, American Airlines, Medtronic and Western Union.

Attendees of the 2020 Appraisal Institute Annual Conference, with its theme of “Rising to the Challenge,” will encounter informative speakers, first-rate educational sessions, exhibits of the latest valuation products and services, opportunities to connect with colleagues from the U.S. and abroad, an awards ceremony, an off-site reception at Kings Dining & Entertainment, a fun and casual closing night dinner and chances to explore Orlando.

Known as the Theme Park Capital of the World, Orlando offers more than 5,000 restaurants and over 150 golf courses. The Orlando International Airport is about a 20-minute drive to the heart of the tourism district, and was ranked best in its class by J.D. Power & Associates two years in a row. Beyond theme parks, Orlando also features a wide variety of outdoor attractions, nightlife, arts and culture, and shopping.

Learn more about the Appraisal Institute Annual Conference, and get the latest updates on Twitter via #AIConf20.

The Appraisal Institute has hosted the AI Annual Conference in Las Vegas; San Diego; Indianapolis; Austin, Texas; Dallas; Charlotte, North Carolina; Nashville, Tennessee; and Denver, averaging more than 500 attendees annually and featuring accomplished speakers addressing the timeliest, most relevant topics in real estate valuation plus exhibitors of cutting-edge valuation products and services.


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The Appraisal Institute is a global professional association of real estate appraisers, with over 17,000 professionals in almost 50 countries throughout the world. Its mission is to advance professionalism and ethics, global standards, methodologies, and practices through the professional development of property economics worldwide. Organized in 1932, the Appraisal Institute advocates equal opportunity and nondiscrimination in the appraisal profession and conducts its activities in accordance with applicable federal, state and local laws. Individuals of the Appraisal Institute benefit from an array of professional education and advocacy programs, and may hold the prestigious MAI, SRPA, SRA, AI-GRS and AI-RRS designations. Learn more at




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