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Advancing the Value of Residential Appraisers & the SRA Designation

The Residential Appraiser Committee is committed to delivering tailored, high‑impact messaging that elevates the expertise, credibility, and value of SRA Designated Members, empowering appraisers, educating end users, and strengthening the profession for the future.

Strategic Marketing to Elevate the SRA Designation
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SRA Designated Member Advantage

The SRA Designated Member Advantage campaign is strategic program connecting SRA Designated Members with key players in the residential appraisal marketplace to increase visibility and create new business opportunities. This RAC developed a national campaign will:

  • Promote the advantages of hiring an SRA Designated Member
  • Engage key end users of residential valuation services
  • Reverse the decline in SRA Designated membership
  • Strengthen the identity and value proposition of the residential appraisal profession
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Mastermind Series

The Residential Appraiser Committee is currently developing a Mastermind Series designed specifically for SRA Designated Members to accelerate growth, expand networks, and strengthen professional success. With the intent to launch two different mastermind series, RAC will focus on:

  • Artificial intelligence 
  • Litigation/non-lending work
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