Advancing the Value of Residential Appraisers & the SRA Designation
The Residential Appraiser Committee is committed to delivering tailored, high‑impact messaging that elevates the expertise, credibility, and value of SRA Designated Members, empowering appraisers, educating end users, and strengthening the profession for the future.
Our History
Originally formed in 2004 as the Residential Appraiser Project Team (RAPT), the group evolved into the Residential Appraiser Committee (RAC) in 2023.
RAC was established to support the Appraisal Institute’s mission to recruit and retain residential appraisers and to strengthen the value proposition of AI membership, particularly for SRA Designated Members.
"Hiring managers, whether seeking appraisers for employment or for individual fee assignments, know what it takes to receive the SRA designation. On three separate occasions, my SRA designation has earned me a position because the hiring manager thought it was a bonus."
RAC Vice-Chair
Woody Fincham, SRA, AI-RRS
Our Mission
Per Regulation No. 7, RAC’s core purpose is to:
- Recommend programs to the Board of Directors that expand networking, mentorship, and career outreach opportunities for residential appraisers.
- Support partnerships with organizations committed to growing the residential valuation profession.
- Champion initiatives that enhance visibility, relevance, and demand for residential appraisers.
RAC Member
Michelle Rogers, SRA
Strategic Marketing to Elevate the SRA Designation

SRA Designated Member Advantage
The SRA Designated Member Advantage campaign is a strategic program connecting SRA Designated Members with key players in the residential appraisal marketplace to increase visibility and create new business opportunities.
RAC members created a comprehensive catalog of content used as inspiration for this campaign that includes two commercial advertisements targeted to residential mortgage lenders and real estate and tax attorneys.
RAC developed this campaign to:
- Promote the advantages of hiring an SRA Designated Member
- Engage key end users of residential valuation services
- Reverse the decline in SRA Designated membership
- Strengthen the identity and value proposition of the residential appraisal profession

Mastermind Series
SRA Designated Member Mastermind Series
The Residential Appraiser Committee is currently developing a mastermind series designed specifically for SRA Designated Members to accelerate growth, expand networks, and strengthen professional success.
What exactly is a mastermind series?
It is not a webinar, class, or traditional training. It is a facilitated learning community where members share their experiences. Participants are usually selected based on shared goals and career stage, but with enough diversity to provide fresh perspectives. Participants bring their real work situations to the group, receive insights, and apply solutions immediately.

Is the SRA Designated Member Mastermind Series right for me?
If you're looking to:
- Collaborate with SRA Designated Members with diverse perspectives and real-world expertise
- Discover practical artificial intelligence tools and workflows you can implement immediately
- Learn proven strategies to enhance your daily practice
- Stay ahead of industry transformation with fresh insights and peer exchange
- Engage in a high-caliber, discussion-based environment designed for meaningful interaction
The details
Exclusively for SRA Designated Members of the Appraisal Institute, this mastermind series will convene twice a month in a virtual format, with each session spanning 90 minutes, and each group limited to 10 participants.
With the intent to launch two different mastermind series, RAC will focus on:
- Artificial intelligence
- Litigation/non-lending work