Each year the Appraisal Institute advertises in a wide range of digital and print media which facilitates the organization's communication of the value of an AI designation to both client and appraiser audiences. The Appraisal Institute's messaging encourages valuation professionals to pursue its designations while guiding clients to find appraisers of the highest caliber.

Currently, the RAISE campaign is running in magazines and digital media directed to both appraiser and client audiences. Below are some examples of the advertising: