Market Value in the Context of Real Estate Auctions and Strategic Marketing Workshop
More Info Register
- Date
- February 26, 2026
- Time
- 5:00PM - 9:00PM (EST)
- Sponsor
- Virginia Commonwealth Chapter
- Location
- Triple Crossing Brewing Company -- Fulton
5203 Hatcher Street
Richmond, VA 23231
- Instructor
- Andy Austin, MAI
- Full Price
- $75.00
- AI Price
- $65.00
Course Description
This course examines market value through the analytical framework of real estate auctions and competitive bidding environments. Participants evaluate how auction sales align with accepted definitions of market value, exposure time, arm's-length transactions, and highest and best use. Emphasis is placed on distinguishing sale method from sale condition, evaluating market exposure outside traditional MLS systems, and properly analyzing and reporting auction transactions in appraisal practice. Structured case studies drawn from verified auction results reinforce defensible valuation conclusions consistent with USPAP.
Who Should Enroll
State Approvals
| State | QE/CE | Course & Exam | Course Only | Exam Only | Delivery Format | Start Date | Expire Date | State Code |
|---|---|---|---|---|---|---|---|---|
| VA | CE | 2 | Classroom | 01/12/2026 | 01/31/2028 |
Course Objectives
Learning Objectives
• Identify when auction transactions meet market value criteria.
• Distinguish between distressed sales and competitive auction sales.
• Analyze exposure time and marketing methods outside MLS listings.
• Incorporate auction sales into the Sales Comparison Approach in a defensible manner.
• Apply appropriate treatment of buyer's premiums and auction terms.
• Respond to common reviewer concerns using appraisal-appropriate narrative language.
Key Topics
• Market value definitions (USPAP and commonly-used lending definitions).
• Exposure time versus marketing time.
• Auction formats (online, simulcast, reserve, absolute) and how format affects analysis.
• Competitive bidding and price discovery in active and thin markets.
• Auction sales as comparable data: verification, adjustments, and narrative support.
• Buyer’s premium treatment and contract term analysis.
• Common analytical errors and myths about auction transactions.
Event Information
Q1 Chapter Dinner Meeting with 2 hours of CE!
Social time starts at 5pm; Dinner seating is at 6pm. Seminar to follow dinner.
Triple Crossing Brewing Company – Fulton
5203 Hatcher Street, Richmond 23231
Food must be ordered at the facility well in advance, so please don't wait to register.
NEW CHAPTER WEBSITE: https://www.appraisalinstitute.org/chapters/virginia-commonwealth
DINNER PRESENTATION: Build Your Strategic Marketing Plan
Facilitated by Heather Placer Mull, MAI,SRA
Build Your Strategic Marketing Plan is a workshop for appraisers who want to move beyond scattered marketing efforts and begin using a focused, intentional growth strategy. Participants will learn how to set clear, measurable goals, identify the right client audiences, and select marketing tactics that directly support business objectives. Attendees will leave with a customized strategic marketing plan for a select client base – providing a practical roadmap for attracting better clients, improving consistency, and building a more resilient appraisal business.
We hope you’ll join us for this valuable opportunity to work on your business, not just in it.