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    Cookie Policy

    How Does The Appraisal Institute (AI) Use Cookies?

    This Cookie Policy defines cookies, provides information on cookies settings and controls, describes AI’s reasons for using cookies, and discloses the types of cookies AI and third parties are utilizing.

    What are cookies:

    Cookies are small amounts of data stored on any device you use to visit AI’s website. Each time you visit our website, the cookies allow Appraisal Institute to recognize you as a previous visitor based on the browser you use. Cookies might store your preferences and other information but cannot read data outside of your browser or read cookie files created by other sites.

    Cookies set by the Appraisal Institute on the AI website are called “first party cookies”. Cookies set by organizations other than Appraisal Institute are called “third party cookies”. Third party cookies enable us to provide third party features or functionality through the AI website.

    Why does AI use cookies?

    Cookies are used to help personalize your experience with the Appraisal Institute by tailoring content and marketing efforts that suit your interests. Also, cookies allow for easy access to AI’s website by saving your preferences and remembering who you are. The data collected with cookies allows Appraisal Institute to analyze usage of our website to improve and customize our content and offerings.

    Information collected with cookies is only shared with third parties on a general basis and do not personally identify you. Examples of third-party cookie usages are advertisement retargeting, social media share buttons, website, and email analytics to understand how users interact with the AI website, which allows for a better user experience.

    How do you change cookies settings?

    Browser Settings:

    Cookies do not have to be accepted. You can change your browser settings to refuse or restrict cookies, and you may delete them on any or all your devices at any time.

    Different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. To find out more out more on how to manage and delete cookies, visit or All about Cookies: To find out more out more on how to manage and delete cookies, visit or All about Cookies.

    Please note that after you delete your cookies, you may be asked to login again where you may have stored a login. On the Appraisal Institute site, you will need to re-consent to our cookie usage to continue every time you visit the website.

    Industry-wide opt-outs

    Many of these companies are also members of associations, which provide a simple way to opt out of analytics and ad targeting, which you can access at:

    United States: National Advertising Initiative (

    Canada: Digital Advertising Alliance of Canada (

    Europe: European Digital Advertising Alliance (

    What cookies does AI use?

    Details about the specific cookies and how the cookies are used to tailor your experience with Appraisal Institute are listed below. AI also uses Analytics Cookies, which is further explained in the “What Cookies do Third Parties Use?” section.

    Necessary Cookies:

    Necessary cookies are required to enable basic functions of the Appraisal Institute website. These cookies are used to allow you to navigate the website pages, access secure areas where you must login like to make a purchase or to access your profile. The Appraisal Institute website cannot function properly without these necessary cookies.

    The necessary cookies used on and are:

    • ASP.NET_SessionId: This is a session cookie that tracks an active session/visit on the AI website. The cookie is deleted at the end of the session.
    • Ai_cookie: This cookie is used to tell us whether you have already logged in to the website. It also facilitates single sign on with AI’s other sites including Communities of Practice, Canvas and our customer portal which includes the online store, event registration and shopping cart and allows access to “members only” resources on the website.

    Advertising Cookies

    The Appraisal Institute uses cookies to retarget individuals that have visited the website to help provide advertisements about AI’s offerings you might be interested in such as Appraisal Institute education programs, publications, and other services as you visit other websites.

    Certain third-party cookies may track users that visited the Appraisal Institute website over different websites to allow AI to provide customize advertisements providing relevant information tailored to your interests.

    What Cookies do Third Parties Use?

    Currently, third parties that use cookies from AI’s website include Google, YouTube, and “Add This”. The following are the cookies that these third parties use.

    Analytics Cookies: use tracking cookies through Google Analytics. These cookies provide information about your interaction with Appraisal Institute digital properties to provide you with information and advertisements most interest to you during your visit and beyond.

    Google Analytics tracks how the Appraisal Institute website and other AI Google functionalities use cookies including (but not limited to): visits to the website, pageviews, clicks from paid ads to the website, keyword search in browser, devices individuals are using, pageviews and more so Appraisal Institute can better meet your needs by optimizing the website experience. Google Analytics associates the user with a unique identifier, so the user cannot be identified in a personal way and without personal data.

    Specific tracking cookies include:

    • _ga: Google Analytics cookie of randomly generated value to track unique visitors to the site.
    • _gid: Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
    • collect: Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.
    • _gcl_au: Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.
    • _dc_gtm: This cookie is used to help identify the visitors by either age, gender, or interests by DoubleClick - Google Tag Manager.
    • Pagead/1p-user-list/#: Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees bet ween websites.
    • Test_cookie: Used to check if the user's browser supports cookies.
    • _utma: Google Analytics cookie used to distinguish users and sessions. The cookie is updated every time data is sent to Google Analytics.
    • _gali: This Google Analytics cookie is used to support the enhanced link attribution plugin for google analytics, which allows us to distinguish between links to the same URL by appending a unique ID.

    Social Sharing Cookies:

    These cookies allow Appraisal Institute to integrate social media into the AI website and are used for advertising purposes.

    • _at.hist.#: Social sharing platform “AddThis” uses this cookie to store user’s history of “AddThis” sharing.
    • _atuvc: Counts a website’s social sharing feature usage.
    • _atuvs: Allows the user to know when they shared using the social sharing service, “Add This”.
    • _at.cww: Used by social sharing platform “Add This”.
    • at-lojson-cahe-#: Used by social sharing platform “Add This”.
    • at-rand: Used by social sharing platform “Add This”.
    • loc: This is used to show geolocation of users who are sharing information from the AI’s websites with each other.
    • UVC: Used by “Add This” to measure encounters with the same user.

    Social Media Cookies

    These cookies allow Appraisal Institute to integrate social media into the AI website and are used for advertising purposes.

    Social media cookies include:

    • VISITOR_INFO1_LIVE: Used by to estimate users’ bandwidth.
    • Xtc: Registers when Appraisal Institute social media content was shared.
    • YSC: Keeps track of what videos on a user has seen by registering them with a unique ID.
    • yt.innertube::nextId: Keeps track of what videos on a user has seen by registering them with a unique ID.
    • yt.innertube::requests: Keeps track of what videos on a user has seen by registering them with a unique ID.
    • yt-remote-cast-installed: stores the user’s video player preferences.
    • yt-remote-connected-devices: stores the user’s video player preferences.
    • yt-remote-fast-check-period: stores the user’s video player preferences.
    • yt-remote-session-app: stores the user’s video player preferences.
    • yt-remote-session-name: stores the user’s video player preferences.
    • IDE: Registers and reports a user’s actions on after clicking on an advertiser’s ad by using Google DoubleClick. These analytics are used to measure the ad and to help target ads to the users.

    Other Technologies

    In addition to cookies, we use other technologies to recognize and track visitors to the Appraisal Institute websites such as HTML e-mail to track access to our communications, to understand whether users have come to our websites from an online advertisement displayed on a third-party website, to measure how ads have been viewed and to improve site performance.


    Should you have any question about how the Appraisal Institute websites use cookies that have not been addressed above, please send us a message.