AI Board of Directors Approves Plan to Promote Designations
The Appraisal Institute Board of Directors during its Nov. 9-10 meeting approved an organization brand promotion and awareness plan in which all dues-paying Designated Members will have the opportunity to receive a new designation emblem pin or charm that reflects the AI brand redesign. The pins and charms will be available, at no cost, through March 30, 2024.
The pins and charms are marks commonly used by Designated Members signifying their membership with the world’s largest professional real property appraisal organization, a tradition that dates to the 1940s. The new pins and charms incorporate the AI brand redesign that emphasizes the organization’s mission and values — to empower valuation professionals through community, credentialing, education, body of knowledge, ethical standards, dedication to excellence, professionalism, ethics and integrity, commitment to leadership and innovation, and devotion to an inclusive and welcoming community.
Instructions for obtaining the pin or charm will be provided to Designated Members in the near future.
The Board also authorized the creation of a marketing and awareness campaign that will highlight the value of all Appraisal Institute designations with an emphasis on the SRA designation and the contributions and needs of residential appraisers. Special emphasis will be given to direct marketing and engagement of key users of appraisal services to promote the benefits of hiring AI Designated Members.
In other actions, consideration of the 45-Day Notice that was distributed to AI Professionals on Sept. 25 was deferred to the first regular 2024 Board meeting, which will take place Feb. 22-23.