Your LinkedIn Profile Is Ready. Now What?

By Richard Bliss | For the Appraisal Institute 

In my last piece for the Appraisal Institute, I explained why your LinkedIn profile matters more than ever. Your designations, your expertise, and your years of experience all need to be visible and clear to clients researching you before they ever pick up the phone.

And yet a great profile sitting there quietly is like a beautifully designed business card locked in your desk drawer. It only works if people see it.

The key to get people to see it is a simple answer taking only about 15 minutes a day. And it isn’t what you may think. It’s not by posting content every day or by becoming a LinkedIn influencer. 

It’s about participating in conversations by leaving comments.

Why Commenting Works Better Than Posting

When you comment on someone else's post, your comment reaches approximately 30% of your network compared to creating your own post, which reaches about 10%.

Your comments have three times the visibility of your posts.

Every time you leave a thoughtful comment, LinkedIn shows your name, your photo, and your headline to hundreds of people who may have never heard of you. Some of them click through to your profile. And if your profile is optimized (which it should be after my last article), they see exactly why they should hire you.

The Three-Comment Method

I'm going to give you a specific system. Every business day, leave three meaningful comments on posts written by people in your industry or adjacent to it. Not "Great post!" Not a thumbs-up emoji. A real comment that adds value.

Use this formula: Add something, then Ask something.

Add means you contribute a perspective, share a related experience, or offer insight that builds on what the author wrote. Ask means you pose a thoughtful question that invites further conversation.

For example, if a commercial real estate attorney posts about valuation challenges in estate planning, your comment might be: "This is exactly what I'm seeing with complex property portfolios. The challenge is often that families don't realize how much variability exists in valuation approaches. What's the most common misunderstanding you encounter when working with appraisers?"

That comment demonstrates your expertise, creates a conversation, and puts your name in front of everyone following that thread.

Who To Comment On

Three categories: your colleagues and peers (other appraisers, MAIs, SRAs), adjacent professionals (real estate attorneys, lenders, estate planners who refer work to appraisers), and industry voices writing about real estate trends or valuation issues.

How To Measure Progress

LinkedIn tells you how many people viewed your profile in the last 90 days. Check that number before you start and write it down.

Then commit to three comments a day. After two weeks check the number again.

Most people see their profile views increase by 200 to 300 percent within this time frame. The algorithm responds quickly to consistent engagement.

The Real Outcome

Your LinkedIn goal is to be visible to the right people at the right time. When a potential client searches for an appraiser, when an attorney needs a referral, when a lender is building their panel, you want your name to be familiar.

Commenting is how you become familiar without becoming a full-time content creator.

It only takes three comments every business day for fifteen minutes.

Your expertise is already real. Now make it visible.

Join Richard at the Appraisal Institute’s 2026 Annual Conference to learn more. Register today.  Richard Bliss is a LinkedIn strategist and the author of Digital-First Leadership. He will be presenting at the Appraisal Institute’s 2026 Annual Conference in Nashville on April 14. His sessions will provide practical, tactical strategies for building your brand and expanding your influence on LinkedIn.