Skip to Content (custom)

    Uncovering Your Business Potential

    Business education and coaching to help residential appraisers grow and thrive

    Uncovering Your Business Potential (UYBP) builds on that foundation by focusing on the business skills that drive consistent work, stronger client relationships, and long-term success. Today’s appraisal environment is more competitive than ever and technical expertise alone is not enough. UYBP equips members with coaching, practical tools, and interactive learning experiences.

    Increase and stabilize work volume

    Strengthen communication with clients and homeowners

    Differentiate your services in crowded markets

    Define and build a clear strategy for sustainable growth


    Build Your Strategic Marketing Plan

    At the end of this workshop participants will be able to:

    • Differentiate between goals and smart goals
    • Define how marketing objectives ensure focus, align resources and provide measurable performance metrics
    • Create SMART goals to define achievements
    • Compare and contrast how different audiences have different needs and align the differences into actionable tactics
    • Complete an interactive exercise to finalize a strategic marketing plan for a select client base 
    This is a hands-on workshop for appraisers ready to replace scattered marketing with a focused growth strategy. Participants learn to set clear goals, define their target audience, and choose effective marketing tactics. They’ll leave with a customized marketing plan and a practical roadmap to attract clients and build a more resilient business.
    Register Now

    Interactive Workshops for Real Results

    Interactive workshops are offered through local chapters and designed to produce actionable next steps.

    First Visit to the Seller's Property

    Deliver a clear, professional, and consistent introduction that establishes credibility and trust with the homeowner leading to potential referrals.

    Build Your Strategic Marketing Plan

    Learn how to set clear, measurable goals, define your target audience, and choose actionable marketing tactics that support business objectives.

    Crafting an Elevator Speech

    Through proven communication frameworks and hands-on practice, appraisers leave with a customized elevator speech they can immediately use when networking with all those seeking home valuations.

    Expanding Your Client Base

    Expand Your Client Base guides appraisers through a strategic, hands-on process for identifying new market opportunities and building a focused niche practice.

    Business Coaching

    UYBP works through a coaching relationship with Diversified Professional Coaching to provide Appraisal Institute members with access to best-in-class business coaches who understand the appraisal profession.

    All UYBP coaches:
    • Hold the Certified Professional Business Coach (CPBC) designation
    • Receive education specific to the appraisal industry and the Appraisal Institute
    • Understand the challenges, regulations, and market dynamics appraisers face
    Coaching options include:
    • One-on-one coaching tailored to individual business goals
    • Group coaching for shared learning and accountability
    • Additional business development services and resources
    *Reduced coaching fees and exclusive access to coaches trained specifically for appraisal professionals.
    Meet the Coaches