Skip to Content (custom)

    Advanced Market Analysis and Highest & Best Use

    More Info Register
    September 8-18, 2025
    Date
    September 8-18, 2025
    Time
    11:00am - 2:45pm (CST)
    Sponsor
    Appraisal Institute
    Location
    Appraisal Institute - Synchronous (Live Online)
    Instructor
    Larry T. Wright, MAI, SRA, AI-GRS
    Class Time
    30 hours
    Exam Time
    3 Hours
    Full Price
    $1,300.00
    AI Price
    $1,000.00
    Enroll by September 7!
    View Pricing Options
    Course Description
    Combining the analytical processes of market analysis, highest and best use, and income valuation, this course is intended for those who have taken and passed the General Appraiser Market Analysis and Highest & Best Use course and have a thorough understanding of the mathematical and financial principles necessary to perform appraisals of income-producing properties. Building on the Level B marketability analyses that were applied in General Appraiser Market Analysis and Highest & Best Use, you will perform Level C marketability analysis using fundamental analysis and study several real estate markets in a fictional city. You’ll explore the economic base of the fictional city, which serves as the subject and example of both physical and economic forces that affect all communities and consequently all real estate. You’ll also work through four case studies (apartment and condominium conversion, retail, industrial, and land with potential for mixed-use development) that demonstrate both the power of fundamental market analysis and its application to highest and best use decisions.

     

    Note. This course is in the Real Estate Analyst Professional Development Program. View this list of FAQs, which includes information regarding the courses you’ll need to complete the program successfully.  
    Who Should Enroll
    • Candidates for Designation who are working toward an MAI designation
    • MAIs who want to enhance their knowledge and skill base in market analysis/highest and best use
    AI CE Points
    Attend:
    275
    Attend & Pass Exam:
    375
    Pass Only:
    325
    State Approvals
    State QE/CE Course & Exam Course Only Exam Only Delivery Format Approval Format Start Date Expire Date State Code
    AL CE 30 30 Synchronous Synchronous 11/14/2024 09/30/2026 C02858
    AL QE 33 30 3 Synchronous Synchronous 11/14/2024 09/30/2026 CO2858
    AR CE 30 30 Synchronous Synchronous 01/10/2025 03/11/2027 AI038
    AR QE 33 30 3 Synchronous Synchronous 01/10/2025 03/11/2027 AI038
    AZ CE 33 30 3 Synchronous Synchronous 01/24/2025 01/24/2028 79269
    AZ QE 33 30 3 Synchronous Synchronous 01/24/2025 01/24/2028 79269
    CA CE 30 30 Synchronous Synchronous 03/17/2022 03/16/2026 10754180
    CA CE 32 32 Synchronous Synchronous 03/17/2022 03/16/2026 13CP754601058
    CA QE 33 30 3 Synchronous Synchronous 03/17/2022 03/16/2026 10754180
    CA QE 35 32 3 Synchronous Synchronous 03/17/2022 03/16/2026 13CP754601058
    CO CE 33 30 3 Synchronous Livestream 02/14/2025 01/04/2028 2835
    CO QE 33 30 3 Synchronous Livestream 02/14/2025 01/04/2028 2835
    CT CE 18 18 Synchronous Synchronous 03/12/2025 01/24/2028 AAL.001369
    DC CE 33 30 3 Synchronous Synchronous 02/29/2024 02/28/2026 4042
    DC QE 33 30 3 Synchronous Synchronous 02/29/2024 02/28/2026 4042
    DE CE 33 30 3 Synchronous Synchronous 01/24/2025 01/24/2028 79269
    DE QE 33 30 3 Synchronous Synchronous 01/24/2025 01/24/2028 79269
    FL CE 20 20 Synchronous Synchronous 04/09/2024 04/08/2026 0010754
    FL QE 33 30 3 Synchronous Synchronous 04/09/2024 04/08/2026 0010755
    GA CE 30 30 Synchronous Synchronous 05/07/2010 01/24/2028 60127
    GA QE 33 30 3 Synchronous Synchronous 05/07/2010 01/24/2028 60126
    IA CE 30 30 Synchronous Livestream 01/23/2025 01/24/2028 A518-2268
    IA CE 33 30 3 Synchronous Livestream 01/23/2025 01/24/2028 A518-2269
    IA QE 33 30 3 Synchronous Livestream 02/13/2025 01/24/2028 A518-2270
    IL CE 30 30 Synchronous Livestream 12/23/2024 12/31/2026 575.001526
    IL QE 33 30 3 Synchronous Livestream 12/23/2024 12/31/2026 573.000580
    IN CE 33 30 3 Synchronous Synchronous 01/24/2025 01/24/2028 79269
    IN QE 33 30 3 Synchronous Synchronous 01/24/2025 01/24/2028 79269
    KS CE 30 30 Synchronous Synchronous 01/01/2025 12/31/2025 160.C25.R
    KS QE 33 30 3 Synchronous Synchronous 01/01/2025 12/31/2025 296.P25.R
    KY CE 33 30 3 Synchronous Synchronous 05/31/2025 06/30/2026
    KY QE 33 30 3 Synchronous Synchronous 05/31/2025 06/30/2026
    LA CE 32 32 Synchronous Synchronous 01/01/2022 A0228
    LA CE 32 32 Synchronous Livestream 01/01/2022
    LA QE 35 32 3 Synchronous Livestream 01/01/2022
    LA QE 35 32 3 Synchronous Synchronous 01/01/2022 A0228
    MA CE 33 30 3 Synchronous Synchronous 01/24/2025 01/24/2028 00120069
    MA QE 33 30 3 Synchronous Synchronous 10/11/2024 01/24/2028 10051233
    MD CE 33 30 3 Synchronous Synchronous 01/24/2025 01/24/2028 79269
    MD QE 33 30 3 Synchronous Synchronous 01/24/2025 01/24/2028 79269
    ME CE 33 30 3 Synchronous Synchronous 01/24/2025 01/24/2028 79269
    ME QE 33 30 3 Synchronous Synchronous 01/24/2025 01/24/2028 79269
    MI CE 32 32 Synchronous Synchronous 01/25/2022 09/14/2025 3234
    MI QE 35 32 3 Synchronous Synchronous 01/25/2022 09/14/2025 3234
    MN QE 35 32 3 Synchronous Synchronous 03/01/2023 02/28/2027 1017914
    MO CE 30 30 Synchronous Livestream 03/21/2025 01/24/2028 0000000005
    MO QE 33 30 3 Synchronous Livestream 03/21/2025 01/24/2028 0000000004
    MS CE 33 30 3 Synchronous Synchronous 04/24/2025 04/25/2027 MAB #50660
    MS QE 33 30 3 Synchronous Synchronous 04/24/2025 04/24/2027 MAB #50660
    MT CE 33 30 3 Synchronous Synchronous 08/15/2023 01/24/2028 REA-CEC-REC-16798, REA-CEC-REC-19386
    MT QE 33 30 3 Synchronous Synchronous 08/15/2023 01/24/2028 REA-CEC-REC-16798, REA-CEC-REC-19386
    NC QE 30 30 Synchronous Synchronous 01/01/2025 12/31/2025
    ND CE 33 30 3 Synchronous Synchronous 01/24/2025 01/24/2028 79269
    ND QE 35 32 3 Synchronous Livestream 01/01/2022
    ND QE 35 32 3 Synchronous Synchronous 01/01/2022 QE-213019S
    ND QE 33 30 3 Synchronous Synchronous 01/24/2025 01/24/2028 79269
    NE QE 33 30 3 Synchronous Synchronous 01/24/2025 01/24/2028 1192468.02
    NH CE 30 30 Synchronous Synchronous 01/24/2025 01/24/2028
    NH QE 33 30 3 Synchronous Synchronous 01/24/2025 01/24/2028
    NM CE 30 30 Synchronous Synchronous 02/20/2025 01/24/2028 4520
    NM CE 33 30 3 Synchronous Synchronous 02/20/2025 01/24/2028 4520
    NM QE 33 30 3 Synchronous Synchronous 02/20/2025 01/24/2028 4520
    NY CE 28 28 Synchronous Livestream 01/01/2025 12/31/2025 A4129
    OH CE 30 30 Synchronous Synchronous 01/01/2025 12/31/2025 084503903A 25
    OH QE 33 30 3 Synchronous Synchronous 01/24/2025 01/24/2028 79269
    OK CE 30 30 Synchronous Livestream 05/09/2025 01/24/2028 875
    OK QE 33 30 3 Synchronous Livestream 05/09/2025 01/24/2028 675
    OR CE 30 30 Synchronous Synchronous 06/03/2025 01/24/2028 APIN-Q-0625-9045
    OR QE 33 30 3 Synchronous Synchronous 06/03/2025 01/24/2028 APIN-Q-0625-9045
    PR CE 33 30 3 Synchronous Synchronous 01/24/2025 01/24/2028 79269
    PR QE 33 30 3 Synchronous Synchronous 01/24/2025 01/24/2028 79269
    RI CE 30 30 Synchronous Synchronous 10/16/2024 01/24/2028 REA.0002281-CE
    RI QE 33 30 3 Synchronous Synchronous 10/16/2024 01/24/2028 REA.0002281-CE
    SC CE 33 30 3 Synchronous Synchronous 09/01/2024 08/31/2026 AC . 1135
    SC QE 33 30 3 Synchronous Synchronous 09/01/2024 08/31/2026 AC . 1135
    SD CE 33 30 3 Synchronous Synchronous 03/25/2025 01/24/2028 SD 721
    SD QE 35 32 3 Synchronous Synchronous 09/04/2022 07/22/2025 SD 585
    SD QE 33 30 3 Synchronous Synchronous 03/25/2025 01/24/2028 SD 721
    TN CE 33 30 3 Synchronous Synchronous 10/01/2023 06/30/2027 1404
    TN QE 33 30 3 Synchronous Synchronous 06/22/2023 06/30/2027 1404
    TX CE 30 30 Synchronous Livestream 05/22/2025 05/31/2027 52643
    UT CE 33 33 Synchronous Synchronous 06/01/2024 05/31/2026 AC240507
    UT QE 33 30 3 Synchronous Synchronous 07/01/2025 06/30/2027 AQ250627
    VA CE 33 30 3 Synchronous Synchronous 01/24/2025 01/24/2028 79269
    VT CE 30 30 Synchronous Synchronous 03/19/2025 03/19/2029
    VT QE 33 30 3 Synchronous Synchronous 03/19/2025 03/19/2029
    WA CE 33 30 3 Synchronous Synchronous 04/16/2025 01/24/2028 A25011572
    WI CE 33 30 3 Synchronous Synchronous 01/24/2025 01/24/2028 79269
    WI QE 33 30 3 Synchronous Synchronous 01/24/2025 01/24/2028 79269
    Course Objectives
    • Recognize the definitions of market analysis, market, market study, and marketability analysis.
    • Recognize how market analysis applies to the determination of highest and best use.
    • Identify ways of determining financial feasibility.
    • Recognize applications of market analysis to the valuation process.
    • Identify ways that social, physical, economic, and institutional support systems in urban areas ultimately determine land use.
    • Identify the six basic steps used to conduct a marketability analysis.
    • Complete rating grids about a subject property’s characteristics to draw conclusions about its competitive position.
    • Recognize procedures for delineating a subject property’s market area.
    • Forecast demand for office, apartment, condominium, retail, and industrial space.
    • Conclude supportable demand for various property types.
    • Calculate residual demand for various types of space.
    • Forecast subject capture and draw conclusions about a property’s market rent and occupancy rate over a given time frame.
    Course Details

    Assignments:
    Yes. A pre-class, 2-hour online session.

    Equipment:

    • A financial calculator is required. The accepted model used in the program is the HP-12C. AI education programs that require a financial calculator are developed with HP-12C keystrokes; using this model is highly recommended.
    • You must be familiar with calculator operation when the program begins. Do not enroll expecting to be taught how to use a financial calculator.
    • For more information and a free review, click here.
    • For additional help with the HP-12C calculator, take our online seminar Using Your HP-12C Financial Calculator.
    • HP-12C calculator User's Manual.

    Additional Information:

    Course Materials Include:
    • Course Handbook (597 pp.)
    • Self-Study Booklet (39 pp.)
    • Pre-Class Download (18 pp.)
    • Community Profile (16 pp.)
    • Suggested Solutions (192 pp.)
    Course Design
     
    This course implements a blended learning approach which includes:

    Mandatory diagnostic test. Before enrolling in this or any other MAI designation course, you must take an Excel diagnostic to demonstrate your mastery of solving appraisal problems using spreadsheets. The diagnostic is intentionally designed to be challenging and ensure participants have adequate Excel skills before taking MAI designation courses.  The diagnostic test is free and can be taken at any time on your personal computer. To register for the test, please click here. For more information, check out the Diagnostic FAQ.

    A pre-class, on demand (self-paced) online session component. The on demand component is available beginning 28 days before the live online (synchronous) course begins.  The online component requires the completion of a pre-class assignment at least 2 days before the live online (synchronous) course begins.

    30 hours of live online (synchronous) education. Each live online session runs for 4.0 hours each day with at least 2 breaks during that time. The course runs for 8 half-days (Monday – Thursday) over 2 weeks.

    A 3-hour proctored exam at an offline testing center. You will have 90 days from the time that you complete the course to take the proctored exam. Testing center locations in your area can be found by clicking on this link: www.pearsonvue.com/ai.

    Pricing Appraisal Institute Designated members, Candidates for Designation, and Associate Members will receive the discounted AI Price for MAI Designation education courses: Advanced Income CapitalizationAdvanced Market Analysis and Highest & Best UseAdvanced Concepts & Case Studies, and Quantitative Analysis. All others will pay full price. For more information on how to become a Candidate for Designation, click here

    Please review the FAQs for more information regarding registration and cancellation deadlines, the mandatory diagnostic test, on demand online session component, and course equivalencies.

    Requirements:

    Live Online Education FAQ

    Additional Course Offerings
    Sponsor Date Location Format
    Seattle Chapter July 28 - August 1, 2025 Seattle, WA Classroom View Details Register
    Bluegrass Chapter August 11-15, 2025 Louisville, KY Classroom View Details Register
    Tennessee Chapter November 17-21, 2025 NASHVILLE, TN Classroom View Details Register
    Event Information

    Class Schedule:
    Class begins each day at 11:00AM Central time (9:00AM Pacific, 10:00AM Mountain, 12:00PM Eastern). Each class runs for three hours and forty five minutes (3.75) each day with at least two breaks during that time. The course runs for eight (8) half-days. Times shown are U.S. Central (Chicago) All students must be 100% present for the class in order to receive credit. Partial credit will not be awarded. Anyone who isn’t present 100% receives no credit and is responsible for continuing the program on their own time.

    Day 1: Monday, September 8, 10:00 am - 2:45 pm
    Day 2: Tuesday, September 9, 10:00 am - 2:45 pm
    Day 3: Wednesday, September 10, 10:00 am - 2:45 pm
    Day 4: Thursday, September 11, 10:00 am - 2:45 pm
    (No class on Friday, Saturday, or Sunday)
    Day 5: Monday, September 15, 10:00 am - 2:45 pm
    Day 6: Tuesday, September 16, 10:00 am - 2:45 pm
    Day 7: Wednesday, September 17, 10:00 am - 2:45 pm
    Day 8: Thursday, September 18, 10:00 am - 2:45 pm

     

    Exam:  
    You will have 90 days from the time that you complete the course to take the proctored exam, either online or at a testing center. You can schedule the exam within 48 business hours after the course has been marked for completion. Review your account for the “Schedule Your Exam” messaging. 

    Testing center locations in your area can be found by clicking on this link: www.pearsonvue.com/ai. For more information, visit our Exam FAQ page. 

     

    Download Course Materials:

    • Login to your AI Account at www.appraisalinstitute.org with the username and password you used when you registered.
    • Click on “Education and Events” located in the menu on the right-hand side.
    • On the My Events page, find the course under the “Classroom Offerings/Synchronous Offerings/Conferences” heading and click the "View" button.
    • Scroll down to the “Download Course Materials” section and click on each link to download the course materials.

    Location:
    This course will be held via live interactive classroom technology. See below important participation requirements.

    State Credit:
    A course may NOT be approved in every state for every delivery format. For example, some states do NOT allow any virtual education. When registering for any Appraisal Institute course, all participants will be required to check state approvals based on delivery format. For more information, see our state approvals page.

    Participation Requirements: AI National Synchronous students are required to have a computer, webcam, and microphone capability to participate and receive continuing or qualifying education credit where approved. It is the student’s responsibility to have the required equipment to participate and receive credit. Visit the System Requirements for Attendees and Share Webcam pages for help.

     

    • All students are required to always keep their webcam on with their entire face fully visible while class is in session. 
    • Attendance will be monitored throughout the day through webcams and polling. 
    • A photo ID must be uploaded to the offering page prior to the start date of the offering. Please refer to the Appraisal Institute Synchronous Resources for instructions on how to upload your ID. 
    • Any issues with the upload, please contact customerservice@appraisalinstitute.org or call (888) 756-4624.

    The instructor must be able to interact with all students. Instructors and administrators will direct questions to each student in the morning and afternoon to which students must respond. Students must be in a location that allows for their full attention and interaction at all times.

    For questions regarding these classroom participation requirements, contact the Appraisal Institute at customerservice@appraisalinstitute.org or call (888) 756-4624.

    Connection Information:
    Several minutes after you receive your Appraisal Institute receipt email, you will receive a second email from GoToTraining which will include instructions on connecting to the live session and a link to a small download of the GoToTraining software. The software runs on almost all operating systems and popular browsers. Connection email reminders are sent at specific intervals: 1 week, 1 day, and 1 hour prior to the live session start time. If you do not receive the connection information, please check your junk, spam, or quarantine folders. For questions, please email customerservice@appraisalinstitute.org or call (888) 756-4624

    Note: Work devices with strong VPNs or firewalls have trouble connecting to GTT systems. It is recommended to use your personal device or to reach out to your organization’s IT department for assistance prior to the first session.